Connect
Connection is foundational to all that SUNY Oswego strives to achieve. Our faculty and staff connect with our students to provide transformative learning. We connect across departments and disciplines in ways that highlight our commitment to a liberal arts foundation and an interdisciplinary perspective for all programs. We connect learning inside and outside the classroom, excel in offering experiential and engaged learning, and, through those experiences, connect students to their future careers.
As a comprehensive regional public university, we are civically engaged. We connect across our state and region to provide a well-trained workforce that fuels the regional economy as well as serves as a resource through research and programming. We connect the region and the world to the intellectual resources of the University, and we are committed to building a strong, recognizable brand that reflects our values, expertise, and dedication to advancing the region and beyond.
Goals and Strategies
Cultivate SUNY Oswego’s reputation for excellence and apply our knowledge, resources, and expertise to support our community, region, and state.
Develop the SUNY Oswego brand as a symbol of excellence, relevance, affordability, access in education, personal and professional growth, socio-economic advancement, and global social responsibility.
SUNY Oswego will become a more effective partner with regional and state thought leaders in solving complex problems and supporting workforce needs to improve the quality of life for the citizens of the region.
Foster a sense of community pride in SUNY Oswego as a “Hometown University” with a regional and global outlook, and position the university as a valuable educational and cultural resource for people of all ages.
Intentionally connect University programming and events such as arts programming, sports, etc., to the region and serve as a resource for the area through improved marketing and communication plans for year-round community-oriented programs.
Develop a pipeline of young residents who “grow up” on SUNY Oswego’s campus through summer (and other times) educational (e.g., STEM camps), arts, and recreational offerings and events.
Related Stories
Example Actions
The following includes essential actions compiled by the steering committee, incorporating valuable input from our diverse university community. This curated set of initiatives is not exhaustive and should serve only as a starting point for implementing our strategic plan across all levels of the institution. All Divisions are encouraged to use these actions as inspiration, and are expected to adapt, expand upon, and add unit-specific planned actions to support the actualization of the Plan. These unit-level planned actions, including those below, will be monitored through the University’s continuous improvement process.
- Invest in market research to establish our brand and develop messaging and marketing about our campus that supports the brand. Upon completion, ensure that our guiding statements such as mission, vision, and core values reflect our brand.
- Build brand power downline by developing plans with divisions to help promote the brand through participation in national events such as student competitions, conferences, podcasts, and athletics.
- Through example and expertise, SUNY Oswego will be a resource for the community on issues such as sustainable operations, Great Lakes resiliency, economic development, environmental stewardship, and more to partner in identifying and implementing solutions to complex problems.
- Engage regional partners in education and professional learning opportunities offered by the Triandiflou Institute for Equity, Diversity, Inclusion, and Transformative Practice.
